Established in 1995 as an ethnic publishing company, Lesti gained immediate recognition by publishing a daily newspaper “New York Nightly”, oriented towards the Russian-speaking community of the Metropolitan New York area. With the success of our newspaper and the growth of Russian-speaking communities throughout the United States, Lesti realized the immediate need and opportunity to provide additional marketing and consulting services to our advertisers. Lesti Publishing Corp. has since been restructured into Lesti Media – a full service consulting, marketing, advertising and public relations agency with a niche in the russian-speaking communities in the U.S. and Canada.

One of the most important considerations when designing an advertising strategy for a business is the type of market that is being sought. A successful marketing strategy is one driven by the objective to always understand the motivations and aspirations of the client's target audience before conceiving the vehicles for delivering the selling message. Whichever aspect of marketing we approach - advertising, web design or print production - our philosophy is to stay true to this principle. In this way the material Lesti Media produces is highly directed and achieves greater results on behalf of its clients.

Contrary to conventional wisdom, we believe that marketing to different ethnicities CANNOT be accomplished by mere language translation. Rather, we enlist the expertise of professionals to create copy, music, visuals and themes that are appealing to the target population. The success of Lesti Media is driven by our strong experience, understanding and bonds with the Russian-speaking communities, gained through extensive enterprise in ethnic publishing.

Lesti’s publishing division is able to further benefit our consulting business by conducting surveys and general market research and by staying on top of issues important to our community. This division has been expanded to include a weekly “Russian TV Guide” and a monthly “Russian Parents Magazine”. These publications additionally benefit from a growing advertising base. By turning to Lesti Media, our advertisers gain the expertise of a creative and management team dedicated to providing not merely advertising space in premium Russia-language publications, but also innovative creative and communication solutions.

Our innovative approach to marketing combines the use of breakthrough technologies with our experience in the Russian-speaking market in developing and executing end-to-end strategic marketing campaigns, which focus on conveying a consistent brand identity and a unique message across all mediums. As a result, our clients enjoy a more personalized approach to their customers.

Our creative team understands the importance of integrated marketing based on a solid marketing principles, the needs of your audience, and your own specific objectives and goals. Lesti Publishing Corp. provides quality workmanship and immediate service with a personal touch. Count on us as an extension to your marketing team and give us the opportunity to create an effective advertising and marketing strategy for you, targeted toward the Russian-speaking population of the United States and beyond.